In search engine optimization, “off page” factors have become more and more important as they relate to rankings. Try those strategies now and you can easily find yourself booted out of an engine. When looking through this list, you may find strategies that are subject to abuse. This is just like link building. To write this article, we went to professional search engine optimizers for their ideas.
This is by far the oldest and best-known method of improving link popularity. Why is this system good? By searching for your target keywords, you’ll find the pages that the search engines themselves are telling you are good, as evidenced by the fact that they rank well. Pre-qualify the people you solicit for reciprocal links. This is also similar to trial. Search for sites that rank high for search terms that are important to you, then look through the search results for sites that do not compete with you.
If someone says they can not or do not wish to link to your site, I would still ask their permission to link to them. But what if it does? What if the search engines check if your site leads back to them? What if they give 1% boost if you do? Would 1% matter if everyone else had 99% relevancy and you got an extra 1%? Hmmm, something to ponder. Are there any organizations or associations connected with your industry? What about educational establishments? Publications? News sites? They read the popular search engine boards.
I was surprised to find several directories for my own city. My logic with outbound links is, “You have already lost the client for today, Dixon, so get a better product tomorrow.”) In other words, give the site owner something they can use that delivers real value to their constituents. That way, everyone wins.
See if you can get the first third of the article listed on their site with a keyword rich text link leading back to your site where they can find the rest of the article. Sometimes this can be similar to one way link building to many people. Example: an icon that generates the HTML code they can copy and insert into their own HTML pages.
